Their slogan is “Ending The Silence around Mental Health one hoodie at a time”. Their mission is to end the silence around mental health and bring awareness to the benefits of getting outside. From every purchase made, a portion is donated to various mental health organizations, the grizzly foundation, and cleaning up our community. Let’s #ENDTHESILENCE together!
They started an ambassador program of like minded non judging kind people to help us spread the message to end the silence. They are now 3500 ambassadors strong across Canada and the United Stated. They have a lot of mental health workers, teachers, principals, social workers, councilors etc that are involved in helping young children to adults in many different ways. Through them they help by volunteering, donating clothing, and money. They always host different events to help get people outside more such as hiking, paddle boarding, yoga in the mountains, or just small walks and then campfire talks, or camping trips. They’ve been a part of enjoying a weekend with several people who have never camped or even roasted a wiener so we show them how. They also partner with other local small businesses as well to help make the events better, then we pick a charity and money raised will go to it.
On top of this they donated to The Grizzly Foundation and have been a huge contributor to ExposedWC which they recently made a film to bring awareness to Grizzly Bears in Alberta.
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